Make Mine a Builders tea, a tea brand created by UK brand design agency Elmwood, is offering one lucky tea drinker a once-in-a-lifetime prize, the chance to “press the button” on an explosive building demolition.
Make Mine a Builders has launched a national online and on-pack competition inviting consumers to guess a 6 digit demolition code – the correct code, or number nearest to it - wins the money-can’t-buy experience. Entry forms can be found on limited edition packs or online at www.makemineabuilders.com.
Jonathan Chiu, brand manager at Make Mine a Builders, says: “We developed this promotion as we felt that it would add excitement to the everyday teabag category and would capture consumers’ imagination. It seems to be working as the promotion has contributed to 89% volume growth over the last 12 weeks at RSP.”
Make Mine a Builders has partnered with demolition industry leaders Precision Demolition Company and C&D to bring the competition to life. The promotion closes 30 July 2010.
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