Unilever-owned Magnum has partnered with Asos.com to launch the campaign entitled Temptation 100 to promote the luxury ice-cream brand Magnum Temptation.
A dedicated microsite for Magnum Temptation allows consumers to enter an online trolley dash competition.
On entering the site consumers will be shown a short video of a ‘heist’, created by Iris, before being able to start their 60 second countdown to click on as many items from a revolving gallery of 100 items, selected by Asos’s magazine fashion team, and put them into a virtual box.
These selected items are then entered into a daily prize draw, there will be one winner and users can enter every day with fresh content from Asos.com.
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