Lipton launch 'Don't Knock it Until You've Tried It' campaign

iD Experiential has embarked on a nationwide sampling campaign for Lipton Ice Tea.

The ‘Don’t Knock it Until You’ve Tried It’ campaign aims to drive maximum trial and awareness of Lipton Ice Tea.

Teams of iD Staffing brand ambassadors will be implementing the sampling activity in three separate environments during a 9-week campaign. Samples of Lipton Ice Tea will be distributed to consumers across major city centre’s and targeted events, as well as at point of purchase across selected Tesco and Sainsbury’s stores nationwide.

An estimated 811,000 samples of Lipton Ice Tea Peach and Lemon will be handed out during the campaign by iD Experiential. The activity runs until 28th August 2010.