Kellogg launches The Krave Choc Exchange

Kellogg has launched a social auction site, The Krave Choc Exchange, in conjunction with Facebook.

The Choc Exchange is a competition portal where participants can bid for great prizes using chocolate chunks. Users acquire chunks by doing a variety of things, including uploading photographs of Krave, or changing their status to be about Krave.

The more chocolate chunks consumers get, the more they can bid for the big prizes, which includes festival tickets, iTunes vouchers and drum kits. The site is being developed by CMW.

The Choc Exchange will be advertised digitally and Krave sampling activity will also direct consumers to the site.