The Tailor of Shoreditch has appointing Laura Derbyshire, an ATL expert from JWT Manchester. Derbyshire joins as client services director and will further strengthen The Tailor’s integrated marketing offering.

Derbyshire has over nine years marketing industry knowledge and a rare combined experience in ATL, experiential, sponsorship, POS and digital.

Laura Derbyshire says: “Client demand has shifted to an integrated approach. Only an agency that is truly media neutral can first focus on a client’s business challenges, and then choose the most appropriate channels. As customer centricity is becoming more important marketers should be looking outside their current expectations and set themselves free from traditional blinkered thinking.

“Why should a brand have to decide up front which route to take and therefore which specialist agencies they need to employ? An agency offering an integrated approach can become a trusted strategic partner rather than just a supplier.”

Ian Irving, agency founder says: “People may be more familiar with my experience within the experiential and events industry, but our recent work goes beyond that. We take a collaborative approach so we can bring in experts from whichever disciplines will have the most impact for that particular client. Laura’s appointment further strengthens our integrated approach.”

Derbyshire joins The Tailor of Shoreditch from JWT Manchester, where she held the position of senior account director on one of their flagship accounts, John West Foods.

Derbyshire was responsible for launching a nationwide TV campaign, forming part of a £6m marketing campaign for this brand, to herald a ground-breaking initiative, allowing consumers to trace the provenance of their John West tuna. A first for the industry, the 360 degree campaign comprised of TV, digital and BTL marketing activity. She has previously held positions at Proximity London, Haygarth, Sledge and Iris.