Opia Ltd appoints new managing director
Andrew brings with him a wealth of business and marketing experience from several years as managing director of Robson Brown, having worked with an extensive range of national and international clients, across many business sectors. He joins Opia as they embark on the next stage of their international growth and expansion.
Opia have recently consolidated their customer services, digital production and operations into the North East, sales and project management into their Bracknell office and moved their accounts team to their Leeds office.
Opia’s Gateshead office is now running a 24 hour multi-lingual customer services operation to cater for the fulfilment and validation of promotions in over 62 countries, across the UK, USA and throughout Europe.
Opia work for many major brands including: Cadbury’s, Coca Cola, Microsoft, Tesco, Nokia, Hewlett Packard, Samsung, Appletiser, Staples, Tesco, Sainsbury’s, WKD and Dell to name a few – making Opia the leading specialists in promotional risk management for the IT and FMCG market.
Andrew Marwick, says: “Opia has a great team operating in a unique and specialist marketing space. Whilst brand marketing remains hugely important, the current economy has meant consumers are not only making informed choices but value is a key driver and more often than not the tipping point in purchase decision.
"Seeking out value will be a theme in society for many years to come. Opia enables brands to win market share through strong headline value offers - a valuable component for today’s intensely competitive marketplace.”
Adrian Harris, CEO: “I am delighted to have Andrew on board at such an important stage of our growth plan. His broader business and marketing experience is what we need to lead Opia to a new level. His strategic capabilities and financial insight will ensure that we effectively embrace all of our immediate opportunities in the UK, Europe and across other continents.”