Integrated communications agency Momentum has strengthened its management team with two senior-level appointments.
Tim Lawler (pictured) joins the agency as planning director with a background of working as a strategic planner for major brands as well as at Claydon Heeley Jones Mason (CHJM).
Momentum has also appointed Christopher Davis as creative services director, which was the role he previously held at Chemistry Communications Group.
Paul Biggins, chief executive of Momentum London, said: “Tim is an inspirational strategist and a truly creative thinker, with a wealth of experience of incisive planning.
“Christopher is an exceptional talent of bringing together systems to a multi-disciplined creative process.
“Both will be pivotal in raising the creative standard across all channels, and we are delighted they are joining us.”
Lawler brings over 18 years of marketing communications experience to Momentum, 10 of which were spent in strategic planning. He joins Momentum from working as strategic planner and digital strategist direct for clients such as Fortnum & Mason and William Grants.
He spent most of his agency career at CHJM, which he joined at its inception in 1991, working across a broad range of client business including 3 mobile, Central Office of Information, PepsiCo, British Airways, Diageo, Carlsberg, Lever Faberge, PG Tips, Mercedes, Ford, Bradford & Bingley and Dorset Cereals.
Davis is a senior creative executive with 20 years’ experience in creative services. As creative services director at Chemistry, he implemented rigorous systems and processes to improve efficiency and delivery of integrated activity while maintaining high standards of creative work.
He previously worked for organisations such as AOL Broadband, Universal Pictures International and agencies such as Manifesto Marketing and Scream Creative.
Daniel Hennessey, executive creative director of Momentum London, said: “We’ve taken our time finding the right people and the appointments of Tim and Chris will be great additions to our management team, but more importantly will have direct impact on our creative product. Both have great track records and we’re looking forward to throwing them in at the deep end.”