Vimto Soft Drinks has signed its Levi Roots brand up as official soft drinks sponsor of the Parklife, Osfest and Mifest summer festivals.

Walkers’ snack brand Sunbites is launching its biggest experiential campaign for 2012 with a roadshow backed up with a Facebook competition.

Schwarzkopf is running a social media and experiential campaign for its Schwarzkopf LIVE Color XXL and Shake It Up Foam range created by Devilfish and Tribe.

Interflora is putting photos and messages ‘crowdsourced’ from the British public at the heart of its exhibit at this year’s RHS Chelsea Flower Show.

Return Path, the email certification and reputation monitoring company, predicts that mobile devices will be the dominant platform for email consumption by the end of 2012.

TONI&GUY Salon Media has been named as one of two founding clients for new Digital Out of Home (DOOH) sales and consultancy business, Hub Digital Networks.

Marketing services provider Communisis has appointed a new marketing director, Tanya Cooper.

Essence Digital has worked with HarperCollins Children’s Books to create a dedicated Facebook page and app for the release of teenage blockbuster novel, Unravelling.

Integrated communications agency G2 Joshua has been appointed to handle Costa Coffee’s integrated account around the world, following a competitive three way pitch process managed by the RAR.

P&MM Live! the events production division of P&MM Events & Communications has appointed Stuart Allum to head up its Live! Division.

Consumers are likely to significantly increase their use of online voucher codes over the next year, according to new research conducted by Forrester Consulting for VoucherCodes.co.uk

Digital agency Refreshed Wellbeing has been appointed to develop the digital strategy for mobile and web start-up Shopitize, which lets consumers manage their weekly grocery shopping

Shopper marketing specialist MARSY&R is to roll out a UK cross-promotional campaign for Bacardi Brown-Forman Brands.

US brand communication agency inVNT is expanding globally with the launch of a London office as part of an aggressive growth plan.

Marks & Spencer has appointed marketing agency RPM to help deliver its ‘Farming for the Future’ sustainability initiative through activity at major Agricultural Shows this summer.

Shopper marketing specialist MARSY&R has appointed Meher Mumtaz as shopper planner.

Appletiser is running 192 days of sampling to back its new ‘Sparkle on’ campaign. The £3m campaign includes digital, PR and the national sampling.

Experiential agency Brand Belief is running its first World Foods Bistro Roadshow, bringing together a number of brands under one umbrella campaign.

Nectar, the UK’s largest loyalty card programme, is launching a TV campaign this Friday to raise awareness of how consumers can use it online.

Irish promotional staffing specialist Casey Staff & Management Services is promoting the travel retail launch of Burberry Body Mist at Dublin airport.

Marketing agency whynot! is managing Malaysia Kitchen, a marketing and promotional campaign on behalf of Matrade, the Malaysian Trade Commission, throughout 2012.

Shopping website VoucherCodes.co.uk says the start of 2012 has been strong for the online and mobile voucher and voucher code industry.

Independent marketing agency Pulse Group has appointed Sarra Collins as art director and Claire Medcalf as copywriter.

The IPM and the BCSC are to run a breakfast seminar revealing the results of new research into experiential marketing.

Integrated marketing agency, Spinnaker, has created a social media campaign for AB World Food’s brand Levi Roots, which includes a competition to win an acoustic guitar signed by Levi Roots himself.

Just over three-quarters (77%) of British consumers say they don’t like giving personal details to a company, unless it is through an established loyalty scheme.

Heinz Beanz is launching a competition on Facebook, featuring limited edition cans of Heinz Beanz and Heinz Spaghetti – based on the pack designs from 1952 – to mark the Queen’s Diamond Jubilee.

Ready-to-drink alcohol brand WKD is using augmented reality (AR) as the core of its biggest promotional campaign ever, revolving around making the very best of the weekend.

Diageo GB is offering exclusive Madonna content via an on-pack and online promotion, as part of its partnership between Smirnoff No.21 Vodka, Madonna and Live Nation Entertainment.

Travel retail promotions specialist Blackjack Promotions is expanding its operations to three more UK airports.

Marketing agency TMW has appointed Vikki Chowney to the newly created position of head of community.

Heinz UK & Ireland has announced the appointment of Giles Jepson to chief marketing officer and a member of the UK & Ireland Executive team, with effect from 1 May 2012.

Coca-Cola, Presenting Partner of the London 2012 Olympic Torch Relay, has unveiled a unique, highly sustainable fleet of hybrid support vehicles to lead over 8,000 Olympic Torchbearers.

Spotify and Coca-Cola have announced a strategic partnership that sees the music technology platform become the key underlying technology for Coca-Cola Music globally.

Tesco is being urged to turn its back on its over-dependence on price promotions after new research suggest price is 'a valid marketing tool used badly'.

Burger King Corp is launching a nationwide customer experience programme called GUEST TRAC in the UK, in partnership with customer insight agency SMG.

Saatchi & Saatchi X is giving graduates the chance to pitch for a placement with the agency – in the lift. In 30 seconds.

Birds Eye is using Patsy Kensit in new TV advertising for its ‘Grow Your Own’ free seed on-pack promotion, which marks the relaunch of its Field Fresh frozen vegetables range.

Marketing agency TMW has appointed Guillaume Buat-Ménard to the position of technical director, where he will be responsible for driving forward the agency’s digital delivery.

Experiential agency Hotcow is rolling out an experiential sampling campaign for Danone’s Activia Pouring Yogurt brand called 'Shake Up Breakfast'.

US marketers gave out coupons to the value of $470 billion in 2011, 26% ahead of 2007, the last year before the recession hit.

Marketing agency Space has created a new integrated campaign for Bulmers which incorporates Aurasma augmented reality technology and QR code scanning.

Schweppes is preparing for a summer of British occasions with a campaign including the chance for consumers to win a photo shoot with a royal photographer.

Peugeot is backing the UK launch of its 208 model – which the car maker says is its most important launch for a decade – with a multichannel campaign led by INITIALS Marketing.

Integrated marketing agency Momentum UK has been appointed as Asda’s instore event partner, to develop and execute customer ‘retailtainment’ experiences across its UK stores.

United Biscuits-owned McCoy’s Crisps is offering consumers the chance to win ultimate darts prizes weekly, including tickets to McCoy’s Premier League Darts matches and darts kit, with the overall winner getting a VIP experience at the Play-offs.

Rachel’s, the organic dairy brand, has appointed integrated marketing agency Haygarth as its lead digital agency. Haygarth has initially been tasked with launching ‘Kitchen Moments’, Rachel’s 2012 digital and eCRM campaign.

Integrated brand activation agency The Marketing Store has appointed Graham Wall as its new executive creative director.

Family film giant Disney has turned to a two-for-one ticket promotion to try to rescue its new film, John Carter, after disastrous opening week takings suggest that it could become the biggest box office disaster of all time.

Creative agency ais London has appointed Anna Hartelius as senior planner. Hartelius has worked in Stockholm, Washington DC and London on brands including VW, Johnson & Johnson and MTV.

The if agency, the Manchester-based direct communications agency, is today launching a major nationwide Easter promotion for Matalan with 30 UK family beach holidays for four as prizes.

Consumers are being encouraged to say thanks to bees for their hard work in creating honey by a new campaign from UK honey brand Rowse.

Computer company Dell unveiled its new Ultrabook Experience with an integrated campaign including experiential marketing at secret locations across London on Friday, hosted by TV gadget girl Suzi Perry.

Mike Cavers has been appointed as multi-channel marketing service provider Lateral Group’s first executive creative director.

Allied Bakeries’ brand Kingsmill has today launched a Kingsmill ‘Big Lunch’ national road-show tour visiting 21 locations over the next five weeks.

Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.

Integrated marketing agency G2 Joshua has bolstered its London operation with a series of senior appointments, including Owen Catto as creative director and Matthew Stockton as global brand director.

Outsourcing specialist arvato has developed and implemented a bespoke loyalty platform for Texaco’s Star Rewards card-based loyalty programme in the UK.

The LEGOLAND Windsor Resort is launching a partnership with department store, BHS, which sees BHS customers rewarded with a ‘Kids Go Free’ entry offer for the theme park, plus the chance to win a stay at the new Legoland Windsor Resort Hotel.

Shopper marketing specialist agency MARSY&R, which recently launched into the UK, has appointed Matt Barnett as head of digital.

INITIALS Marketing has created a radio campaign for Eden Project’s 2012 Big Lunch – which this year is called The Big Jubilee Lunch and is endorsed by Buckingham Palace – which is running on Heart FM until mid-April.

Coupons.com, the digital coupon specialists, is working with P&G UK & Ireland on the P&G Capital Clean Up campaign, which is encouraging consumers to work together to spruce up London in advance of the Olympic and Paralympic Games this summer.

Peugeot in Panama is running a competition on newly-popular social networking site Pinterest, challenging the car marque’s online fans to find the missing pieces of a range of images of Peugeot models cut into jigsaws.

TNT Post, Britain’s largest private postal operator, has been appointed by Tesco to manage one of the country’s largest mail contracts, handling up to 180 million items per year.

Advertising on mobile devices rocketed by 157% in 2011, to a new high of £203.2 million, according to the annual IAB (Internet Advertising Bureau) and PwC mobile advertising spend study.

Advertising on mobile devices rocketed by 157% in 2011, to a new high of £203.2 million, according to the annual IAB (Internet Advertising Bureau) and PwC mobile advertising spend study.

Cadbury is launching what it claims is its first on-pack ticket package giveaway linked to the London 2012 Olympic and Paralympic Games.

The UK’s biggest promotion, the McDonald’s Monopoly campaign, kicks off for 2012 on 21 March at 11.00am, with prizes worth millions of pounds on offer.

Groupon has been forced to promise the Office of Fair Trading (OFT) that it will change its business practices, after an OFT investigation

Fox’s Biscuits’ Rocky biscuit bar has linked with Alton Towers Resort for an on-pack ‘two for one’ ticket offer to promote a new attraction at the theme park – Mt. Rocky, the world’s first chocolate-based climbing wall.

Following last year’s Limited Edition Heinz Tomato Ketchup with Balsamic Vinegar, Heinz is using Facebook to promote its new Heinz Tomato Ketchup blended with Indian Spices.

Pepsi and Britvichave teamed up to launch the ‘Transform Your Patch’ campaign, which lets consumers raise funds to regenerate local community spaces.

Persil, Unilever UK’s leading laundry brand, has partnered with television personality Bear Grylls to launch a competition for kids to win an adventure day with the well-known explorer.

Glow Europe B.V., a Dutch-based toy and gift manufacturer, is setting up a UK division to roll out its promotional loyalty programme services, initially to target major UK retailers.

YAZOO, the milkshake brand, is launching a new through-the-line campaign targeting a young adult audience, offering a £10,000 grand prize.

Promotions in Travel Retail, maybe more than any other sector, are dominated by on the spot offers for women. Sally Alington, managing director of travel retail promotion specialist Blackjack Promotions, looks at why

Birds Eye has re-launched its entire Field Fresh vegetables, backed with a £3 million marketing campaign including an on-pack promotion offering free pea seeds.

McCain, the frozen food company, is launching a new on-pack promotion which offers consumers the chance to win a share of £190,000 by playing a Facebook game, Lucky Spuds, with the top prize being £100,000.

Allied Bakeries is offering consumers a grow-your-own Herb Garden kit in a new on-pack promotion for the Allinson brand.

American Express card holders in the US can now earn discounts from a range of retailers and other partners by linking their cards with their Twitter account and then sending out tweets about AmEx endorsed offers.

The Soft Drinks category has seen two consecutive years of strong growth, despite the challenging economic conditions, according to Coca-Cola Enterprises (CCE).

Italian cheese brand Galbani is inviting Great Britain to ‘Celebrate the Italian Way’ in the run up to the nation’s summer of festivities – complete with an Italian spin on a British icon, the double-decker Routemaster bus

McCain Foods, the UK’s leading frozen potato brand, has appointed Blue Chip Marketing to create and implement a range of promotional activities for its oven chip range.

Coca-Cola Great Britain has welcomed the launch of a new Experiential Marketing Code of Conduct in the UK, and will be requiring all its marketing agencies to abide by the new rules.

The RFL, the governing body for rugby league football in Britain and Ireland, has appointed Matt Lowery, a former head of marketing at Manchester City FC, as its acting head of marketing.

Bord Bia, the Irish Food Board, is promoting its Quality Assured Beef with a ‘Grasstronomy Farm’ campaign created by integrated marketing agency, Spinnaker.

Morrisons is targeting consumers with what it claims is its biggest-ever promotion, with 250,000 Disney soft toys to be won instantly in-store and the chance to win VIP family holidays to DisneyLand Paris as part of the theme park’s 20th anniversary celebrations.

Pleasure is the biggest factor in consumer brand choice, accounting for nearly one in four buying decisions, according to new research from branding consultancy Creston Unlimited.

INITIALS Marketing has been appointed by Peugeot for the UK pre-launch of its 208 model, set to be the car marker’s most important launch for a decade.

Guinness, the Diageo-owned stout brand, plans to mark 17 March 2012 – St Patrick’s Day – by getting consumers to share a pint with their friends and achieve a world record for the friendliest day of the year.

Penny Dryden, commercial director, Valassis UK: Why are deal-of-the-day hyper-portals like Groupon losing their allure for marketers?

FMCG agency Fountain Marketing has created sponsorship, social media, compeitions and experiential activity for client Capricorn Somerset Goats Cheese

Momentum Worldwide has made a number of executive appointments within its European and UK operations.

SpaceandPeople and CBS Outdoor UK have announced that they have secured the concession to manage experiential and immersive activity campaigns at First Great Western’s (FGW) 210 train stations.

Italian supermarket chain Conad saw average spend on fruit and vegetables increase by 14% and item value went up by 11.7% during a recent short-term promotion featuring children’s collectable characters the ‘Goodness Gang’.

UK-based integrated advertising agency DCH has rebranded as Doner and restructured its management.

Feel Good Drinks is running what it claims is its largest ever on pack promotion, a competition offering the chance to win a VIP overnight trip to London and tickets for four to see Mamma Mia!

Snacks brand Feasters taps CRM and unique code specialist Hive for Asda-exclusive year-long on-pack competition

Customer loyalty specialist agency TCC and Latvian retail group Narvesen have recently trialled mobile proximity marketing via NFC as part of a loyalty program.

We are an award winning fully integrated creative communications, digital and experiential agency.

Peugeot is launching a major experiential marketing initiative for the Peugeot 508 in RoadChef motorway outlets.

Cadbury have launched their new Wishes chocolate star with a ‘Willy Wonka meets Santa’s grotto’ style experiential campaign.