iD Experiential has appointed 10 new staff including former Engine Group executive Barnett Fletcher as its newest business growth consultant.

In this new role Fletcher will be responsible for the developing business in new sectors for the agency such as technology, financial services and automotive, as well as developing experiential opportunities within sponsorship activation, an area Fletcher has a wealth of experience in.

Fletcher joins iD following 25 years of industry experience. He founded and headed up The Barnett Fletcher Promotions Company in 1990 – sold to InterPublic in 1997 and has since gone on to work for acclaimed agencies including, McCann, Synergy, and Lowe.

Most recently, he acted as consultant at the Engine Group where he headed up projects including sponsorship asset selection and negotiation and successfully secured Rory McIlroy - the Northern Irish golf hero and US Open Winner - as Santander’s newest brand ambassador.

Fletcher has worked with an extensive list of high profile brands including Nestle, Unilever, Wrigley, Diageo, Boots, Pepsi, Sky, Kelloggs, Intel, LG, Google, Vodafone, Nintendo, ING, American Express, Virgin, GM, Red Bull, Mercedes-Benz, Motorola, Nokia, Sony, Sainsbury’s and KPMG.

Fletcher’s appointment is iD’s tenth new hire this month following an agency wide expansion at all levels including business support and account management.

Barnett Fletcher says: “I am delighted to be assisting my friends at iD. I have watched them grow from the early nineties whilst running my own companies in the sector and I feel have ‘unfinished business’. iD are a very talented and well respected agency who do great work for great brands and I hope to add some additional clients and expertise to help them in the next phase of their continued growth.”

Paul Ephremsen, iD Experiential CEO, adds: “We are extremely excited to have Barnett as part of our senior team. He has been in the experiential sector since the beginning and his experience is unrivalled. Barnett is bursting with energy and ideas and with his help we look forward to developing some inspired campaigns in 2012.”