Gary McCall and Nick Goring, former directors of agency Poulters, have launched a new marketing business specialising in the sports and leisure sectors.
The pair have set up the new agency, called Banana Kick, in Leeds, home to their former company which is currently being wound up by parent group Bezier.
McCall (pictured) said: “We created Banana Kick in response to the pressure on consumer spending in sports and leisure, and the recognition that companies operating in that market are increasingly looking for more creative ways to attract and keep customers.
“Over the years Nick and I have worked on some of the biggest sport and leisure brands in the UK, and as a result we believe that Banana Kick’s offering is unique in its sector – cutting edge campaigns that are as creative as they are commercial. We’re committed to making sure that every piece of work delivers benefits to our clients’ bottom lines.”
McCall was managing director of Poulters until February this year while Goring was client services director until June. They worked together for more than 10 years, handling accounts such as William Hill.
Bezier announced in June that it was axing Poulters and focusing its creative business on a new division branded as Coutts.
The agency is named after a placement kick in football which follows an arc, sending a ball over or around obstacles.
June 6: Bezier axes Poulters in restructuring