Mike Dodds (pictured) is quitting as chief executive of OgilvyOne to take on the role of chief executive of Proximity which is merging with Craik Jones Watson Mitchell Voelkel.
He replaces Amanda Phillips who resigned as chief executive last week in advance of the merger to create a larger business under the Proximity name.
Craik Jones’s chief executive, Mike Welsh, is also leaving after six months to take up the role of executive chairman of Publicis Dialog. He replaces Dennis Kerslake who is moving to head Publicis’s Citi account across Europe, the Middle East and Asia.
BBDO, part of Omnicom, announced in August that it was merging direct agency Craik Jones into its integrated digital and direct agency Proximity, which are both part of its AMV Group of agencies.
Dodds has worked at Ogilvy for 12 years and was appointed chief executive of OgilvyOne in 2007 after three years as managing director of the agency.
Cilla Snowball, chairman of the AMV Group, said: “Mike brings gravitas, experience and a track record of delivering great digital and creative offerings to clients.”