DLKW Lowe has announced the appointment of Anthony Hopper and Simon Goodall as new chief executive officer and chief strategy officer of OPEN, its shopper marketing agency.

Their brief is to establish best practice that can be rolled out globally across the Lowe & Partners’ OPEN network.

Both Anthony and Simon join OPEN from Saatchi X where they were managing director and strategy director, respectively.

During the last 3 years at Saatchi X they have more than doubled the agency’s size, and brought in clients including Diageo, HTC, PepsiCo and Nikon, winning the MAA Agency of the Year in 2010.

Richard Warren, Joint CEO of DLKW Lowe, says: “We are committed to making OPEN the world’s most respected shopper marketing agency. Hiring a proven leadership team of Anthony and Simon’s calibre is testament to our determination to achieve this.”