Integrated agency DCH has appointed Kerry Harrison as its new senior copywriter.

Harrison will work closely with creative director Paul Cardwell and digital creative director, Cam Brewer across the full client base, which includes Fullers Smith & Turner, Nikon, Pearson and Discovery Foods.

At McCann Erikson and McCann-i, Harrison was integral in winning the AXA Sun Life account. As senior copywriter she also assisted in the creative development both off and online for clients including Kodak, Goodyear Dunlop and Ordnance Survey.

Harrison will support recent new business gains with a significant British automotive brand and continue to produce effective integrated work for clients such as COI, Football League and D-Link.

Harrison says: “DCH is an agency that knows what they’re talking about when it comes to effective integration. Over the last decade my ideas have raised money for volunteers in Africa, brought satellite TV into people’s living rooms, sold tyres online and encouraged millions to choose six lucky numbers. I can’t wait to put my ideas to work across the wide scope of clients in the DCH fold.”