Ian Thomas has been appointed as head of account management for Arc, the brand activation arm of Leo Burnett.

This appointment forms part of Leo Burnett’s talent management strategy, which, responding to the new digital revolution calls for new skills, new approaches and greater collaboration across all accounts. With brands increasingly asking for cross-channel capabilities in order to connect and engage with consumers at every touch point, Ian will be creating agile teams with a unique blend of specialist skills but with a breadth of knowledge to deliver the best creative work across clients including BlackBerry and Halifax.

Ian joins from Tequila, where, as Managing Partner, he set up a pan European web programme to manage Intel’s retail relationships, as well as running integrated campaigns for clients such as Unilever and Dell. Ian subsequently delivered major digital programmes for the likes of Canon and Vodafone. He has particular expertise across the FMCG, Retail, Healthcare, and Financial Services sectors, which are key growth areas for Arc. Prior to Tequila, Ian was client services director at Proximity London where he ran Shell and Mars Europe (Petcare) accounts.

Ian Thomas says: “Arc, as part of the Leo Burnett Group is a vibrant agency with a strong creative heritage. It is the only truly integrated major agency in London, consistently ahead of the curve in pushing boundaries and creating compelling campaigns. The chance to work with the best talent in the industry who have been behind some of the most successful integrated campaigns such as The Mill, is a great opportunity for me.”

Ian is a judge for the MCCA and DMA awards and a former director of the Institute of Promotional Marketing formally the ISP.