AIM Solutions Ltd, the experts in customer loyalty and retention, has recruited three new executives to drive the launch of a new product suite and to continue to expand on its portfolio of blue chip clients in the UK, Ireland and Europe.

Recruited for her in-depth knowledge of the hotel and travel industry, gained over the past 10 years, Laura Mellor, joins as Product Manager with a remit to launch a new suite of products that will deliver meaningful and measurable benefits to brands wishing to recruit and retain customers, to hotel chains intent on increasing occupancy rates and to end users looking for discounts and benefits in quality hotels and leisure venues.

With 17 years experience in sales in the financial sector, Sara May joins from Grant Thornton (having previously worked at HBOS) and will fulfil the role of Business Development Director. She will work alongside Angela Norton, who has joined AIM Solutions as Business Development Manager from HBOS.

Simon Kent, managing director of AIM Solutions, says: “These appointments follow the recruitment of a further three operations staff earlier this year. These are very exciting, demanding and fulfilling times for AIM Solutions.

“Far from suffering in the perceived downturn, we have found that our ability to deliver measurable benefits to our clients in terms of sales turnover and CRM has led to new client acquisition and retention of existing clients and further development of relationships with them, leading to increased turnover.”

AIM Solutions will shortly be unveiling its new product suite and other developments including a bespoke website for this product (to sit alongside the company’s current online presence at www.aim-solutions.com) and the prospect of a move to larger premises to accommodate the growing team.