Integrated brand communications agency 23red has appointed former CHI & Partners business director Tom Huxtable as managing director.

Huxtable will add depth and breadth to a portfolio of private and public sector clients. He is briefed to grow 23red in both areas, working alongside founding and managing partners Jane Asscher and Sean Kinmont.

Huxtable joined CHI as group account director in 2007. While there he led the pivotal RBS Group. He was integral to the broadening of the CHI RBS relationship. He also managed the Waterstones and English Heritage accounts and helped to secure the £8 million Green Flag account.

Tom Huxtable says: “I am in no doubt this is a great opportunity for me. The agency is regarded by the industry leaders as a hidden gem. It really values its people and my role will be to nurture an edgier culture and get people to really shout about their work. We have a solid foundation of industry thought leaders that excel in strategic thinking: my job is to ignite this. The real challenge will be to get 23red to stop hiding its light under a bushel.”