bmibaby Ltd rapped for misleading savings mailer
A complaint which challenged whether advertised savings for flights from a bmibaby promotional e-mail were genuine has been upheld by the ASA.
The email was sent in January 2011 headlined “Massive discounts, baby!” with text stating - “Quick! It’s your last chance to book BIG savings on all flights for 2011. Don’t delay and check out the flights on offer”.
However, the promotion did not actually apply to flights after 29 October.
bmibaby said the promotion could not be applied to flights after 29 October 2011, because tickets for the winter season had not been released at that time as routes and destinations had not yet been finalised.
The ASA said it was concerned that the ad stated that savings were available "on all flights for 2011", when in fact the promotion did not apply to all bookings for 2011.
It concluded that the ad was misleading and must not be run again.
The email was sent in January 2011 headlined “Massive discounts, baby!” with text stating - “Quick! It’s your last chance to book BIG savings on all flights for 2011. Don’t delay and check out the flights on offer”.
However, the promotion did not actually apply to flights after 29 October.
bmibaby said the promotion could not be applied to flights after 29 October 2011, because tickets for the winter season had not been released at that time as routes and destinations had not yet been finalised.
The ASA said it was concerned that the ad stated that savings were available "on all flights for 2011", when in fact the promotion did not apply to all bookings for 2011.
It concluded that the ad was misleading and must not be run again.