Watson Phillips Norman has cemented partnerships with three of the ‘best in breed’ agencies in digital as part of a wider strategy designed to benefit clients with complementary expertise across the data and digital spectrum.

Partnerships have now been established with mobile marketing specialist, Sponge Group, social media specialist, Tamar, and Harvest Digital, which offers a wide range of digital services, with a particular expertise in eCRM.

John Watson (pictured), managing partner at WPN, says: “Our business is all about getting results. But as the world gets ever more digital, WPN needs to make sure it helps its clients get those results in digital media with the same success we achieve in off-line media as well.

“In mobile marketing, Sponge have a enviable record in developing hard-hitting solutions for clients such as Coca-Cola, Audi and Unilever. Tamar is an award-winning specialist in social media and natural search, working with clients such as Peugeot, Miss Selfridge and Age UK. And Harvest have a particular strength in eCRM work with clients such as NatWest, RBS, Auto Trader and Brooke Animal Hospital.

“And although they remain separate businesses from WPN, the arrangements we have in place mean that any digital work will be managed through the existing WPN client management structure so the process remains joined up at all times: although you will have direct access to the specialists, the project will be fully managed by WPN who will take overall responsibility.

“These partnerships mean that WPN’s passion for getting results can now be applied across a wide range of digital media in addition to the more conventional press, insert, TV, direct mail and other off line media. But rest assured, ‘results’ remains as ever the lifeblood of our business.”