iD Experiential are holding an exclusive breakfast briefing discussing why experiential marketing and trial through sampling are set to play crucial roles in FMCG brand plans for 2011.

The briefing will be hosted by iD Experiential’s Chairman, Andrew Marsden. Andrew is one of the UK's foremost marketers; he’s held senior positions over a 20 year career at Unilever, Freudenberg Vileda, HP Foods and Britvic Soft Drinks. He’s the Immediate Past President of the Marketing Society and former Chairman of the ISP.

Andrew will share his experiences of launching some of the UK’s best known brands and explain why, in his opinion, experiential marketing should be a key ingredient in your brand plans for the coming year.

The briefing will be held at 1 Alfred Place, London on Friday September 3rd from 08:30 – 10:00. Any interested marketers should email Dan Hall danh@idinfo.com