Bezier has extended its contract with Thorntons 18 months into the current agreement.

Bezier will continue to manage all of Thorntons’ POS production and fulfilment and provide additional support services including e-solutions, store services and a call off facility.

Bezier will continue to support Thorntons as it evolves its presence on the high street and within grocery store environments.

Geoff Kershaw, retail trading director, at Thorntons says: “I am delighted to be continuing our relationship with Bezier. In the last 18 months they have made a significant difference to our business. They continually challenge our thinking and processes to ensure that we maximise our return on investment.”

Jim Faulds, chairman at Bezier, says: “Thorntons is a well-respected and well-loved brand on the high street and we are excited to be working in partnership with them to deliver innovative and compelling campaigns to attract their consumers.”