Heineken International has just appointed The Marketing Store as its global BTL and brand activation agency for Sol, following a two-way pitch. The agency will begin working with the brand immediately.

The Marketing Store will deliver a global BTL campaign for the on and off-trade.

Speaking about The Marketing Store appointment, Vicente Cortina, Sol global marketing manager, says: “We are very pleased to welcome The Marketing Store to the Sol family. They are the final piece in our world class agency puzzle. The four key things that impressed us were The Marketing Store’s strategic focus, global approach, creativity and their passion.”

Lisa Bonney, managing director at The Marketing Store, says: “We are delighted to kick off 2012 announcing this win. Sol is a great brand with a proud heritage; we are looking forward to working with such an ambitious creative client.”