The Marketing Agencies Association has formed a corporate partnership with P&MM Sales Promotion.

P&MM includes among its businesses film and cinema promotions specialist Filmology, supplier of sales promotion and incentive products P&MM Travel & Leisure Promotions, promotional risk consultancy and fixed fee experts Fotorama and travel and leisure incentives provider Protravel among others.

P&MM’s expertise involve using travel and leisure, including cinema, flights and holidays, to create tailor made campaign solutions. P&MM will offer the MAA’s members its best practice guidance and a complete range of promotional marketing services at competitive rates. The company works with some of the UK’s biggest brands to help them appeal to their consumers, generate trial, increase sales, grow profitability, drive consumer loyalty and maximise control and ROI on their budgets.

Scott Knox, managing director of the MAA says: “We are delighted to partner with P&MM and offer our members access to one of the industry’s leaders in sales promotion service providers. With over 40 years experience and as the winners of many major industry awards, they are an excellent resource for our agencies looking for guidance, advice or services in these areas.”

David Lebond, managing director of P&MM Sales Promotion division, adds: “As the MAA represents so many of the leading marketing and promotions agencies with which we work, it is a natural and highly appropriate progression for P&MM and the MAA to form a partnership. This will be equally beneficial – a tremendous opportunity – for everyone.”

The MAA has a number of partnerships through which members can access a range of great services at preferential rates. A full list can be found at http://www.marketingagencies.org.uk/maa/partners.html.