Riverside, the global private equity firm, has acquired the Mansell Group based in Atlanta, Georgia.

Mansell offer e-mail marketing, SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, and online lead generation services. The company has more than 250 corporate and non-profit clients in a variety of industries, including AirTran Airways, AARP, National Education Association, Payless Shoe Source, and Thomson Corporation.

The acquisition is part of Riverside’s strategy to focus on acquiring leading small and medium-sized enterprises.

Loren Schlachet, Riverside Managing Partner, says: “We see a lot of growth potential in Mansell, both via add-on acquisition and through enhanced sales. Mansell provides an outstanding service, and we believe we can deepen existing relationships while building new ones.”