Quiet Storm wins Dormen Food Company account

Tue 13th Jul 2010
Quiet Storm has been appointed to the Dormen Food Company account after a three way pitch against undisclosed agencies.

Dormen, which is owned by Glisten Ltd, was set up over 20 years ago and is the No 1 brand in the premium nuts sector.

Dormen is known as ‘the aristocracy’ amongst nuts and snacks. They are a cut above the rest, using only the highest quality products to create a range of retail products, which have firmly established the Dormen brand in the premium snack market.

The Dormen Food Company moved into supplying the retail sector in 1996 with national listing in all major supermarkets in addition to supplying some of the finest hotels in Europe including The Ritz, The Dorchester, Claridges and The Sheraton.

David Collard managing director Glisten Ltd says: “I am delighted to be working with Quiet Storm as we enter a hugely exciting period for the Dormen Food Company. I am extremely confident that the QS team will deliver a fantastic platform which will drive the consumer awareness of the Dormen brand fully supporting it’s relaunch in September 2010 through an integrated campaign.”

Darren Thomas managing director Quiet Storm says: “This is a fantastic win for Quiet Storm and continues the great start we’ve had to 2010. Dormen is a premium snack which demands premium communications. We look forward to some great results.”

An £500,000 integrated campaign will be launched later in the year.