Bezier has extended its contract with Dixons Retail, agreeing a multi-million pound contract to supply POS production and fulfilment services across Currys, PC World and Dixons Travel.

Bezier will provide a comprehensive suite of marketing services to Dixons Retail, including a dedicated account team and an on-site support team at their Retail Support Centre in Hemel Hempstead. The continued focus of this retained contract is to provide high quality in-store communication solutions, and deliver excellent service to their retail estate.

Jim Faulds, chairman at Bezier, says: “Dixons Retail’s operations of Currys, PCWorld and Dixons.co.uk are some of the most respected electrical retail brands in the UK market. We look forward to our continuing relationship and using our retail knowledge to further amplify their consumer centric communications.”

Jeremy Newing, head of brand and visual communications at Dixons Retail, adds: “We’re pleased to continue our partnership with Bezier. The scale and capability of Bezier comes from the retailers and brands that it works with and its expertise is already delivering real advantages to our business.”