The Marketing Store has been appointed as one of two agencies to the Danonino global brand roster.

The appointment is part of a wider move that sees Danone reduce its premium supplier base from more than 300 worldwide to just two.

As the preferred premium supplier, The Marketing Store will work with Danone on the strategic and creative approach to all premium campaigns, ensuring innovation within the free gift category.

The appointment was based on The Marketing Store’s expertise in product design and innovation along with its commitment to safety and Corporate Social Responsibility as well as their ability to activate promotions on a global or local basis.

The Danonino brand regularly uses toys and premiums for sales promotion purposes with hundreds of millions used annually. Key markets include UK, Russia, Eastern and Southern Europe, Latin and South America, and USA.

Douglas Moody-Stuart, global business development director, The Marketing Store says: "We are delighted to win such a coveted appointment; the Danonino brand is an iconic children’s product and we are looking forward to driving the continued success of this much loved brand.”