Billington Cartmell’s live engagement agency, Closer, is hiring Ben Reed as Experiential Business Development Director.

Reed will work with Closer Director Liz Richardson to build profile and business further throughout the coming months.

Formerly at Sense, Reed worked on brands including Vodafone, Muller and SC Johnson. He was previously Head of Experiential at Woo, part of the Engine Group, working with clients across media including The Famous Grouse, Santander, GlaxoSmithKline and Disney.

Liz Richardson says “As experiential marketing sees continued growth as a discipline, Closer is now at the point when it needs its own dedicated Business Development Director, and Ben’s experience and skills will be invaluable. He has worked on blue-chip brands at some terrific agencies – and we look forward to using his skills to build on Closer’s success and help us move into our next stage.”

Reed added: “I have long admired the strategic work that Closer activates across such a broad spectrum of clients. It’s a great opportunity to be joining at such an exciting time in the agency’s history.”