Citroën UK has appointed leading creative agency RPM as its experiential partner following a six way pitch.

The RPM team is headed up by Ian Irving, director of corporate and the first campaign to be undertaken will be to raise awareness of the new DS3 and C3 model lines.

The campaign, launching this summer, will be based on interaction in shopping centre venues across the country.

Neville Staines, national events manager, Citroën UK says: “We have worked with Ian before so we are confident that we are in safe hands. Ian and his team demonstrated a thorough understanding of our brand and our values. They have the ability to create powerful experiences that achieve long term engagement so we are looking forward to working with RPM on this campaign.”