Chester Zoo has embarked on a major digital marketing drive and has appointed Manchester based Code Computerlove as its digital marketing agency following a four-way competitive pitch.

The agency has been tasked with the complete redesign and user experience development of Chester Zoo’s website, and will implement an online marketing campaign, including email promotions, PPC and ongoing SEO.

Martin Clancy, head of marketing for Chester Zoo, says: “We’re refreshing our brand and communications strategy for 2010, and investing in our online presence as an important way to not only drive sales but to increase excitement in the zoo as a great day out.”

Managing director of Code Computerlove, Andrew Davenport says: “We’re now working up our pitch ideas to deliver a great interactive experience for visitors to Chester Zoo’s website. While the site will be aimed primarily at an adult audience – parents and schools – but will appeal to the big kid in everyone, with a mix of fun characters and the fabulous application of technology to reflect the zoo as an exciting place to visit.”