Brandspace, a subsidiary of leading out-of-home media specialist Promotion Space Group (PSG), has won two separate exclusive rights contracts to manage all experiential activity in the UK’s busiest airports.

One contract is for BAA’s two London airports, Heathrow and Stansted and the Heathrow Express. Separately Brandspace has also won the contract to manage all experiential activity in the GIP owned Gatwick Airport.

The eight-year deals enable Brandspace to market the UK’s three busiest airports’ promotional sites to brand partners. The Heathrow Express deal allows Brandspace to market on-train brand experiences as well as promotional sites in ticket concourses.

In particular, Brandspace will focus on providing brands with more innovative and flexible opportunities to target travellers. Brandspace will initially focus on partnering with technology, media, leisure and automotive businesses that wish to immerse travellers in enjoyable, interactive and informative experiences.

Brandspace currently also manages the rights for promotional activity at a multitude of UK destinations including iconic venues such as Covent Garden, St Pancras International, St. Davids Cardiff and Lakeside. Previous brand activity includes that for Peugeot, Virgin Media, Vodafone, Nintendo and the NHS.

Steve Hughes, CEO of Promotion Space Group commented on the win: “These two new contract wins see Brandspace move into an important new sector. The addition of airports cements our position as the leading owner of destination out-of-home media rights. Our presence in airports means Brandspace offers brands the opportunity to engage with target audiences in a relaxed environment where they have the time and inclination to interact.”