Brand Addition is growing at a considerably faster rate than the UK promotions market, according to the company’s latest half-year results.

During the first six months of 2010, Brand Addition increased its revenue by 24 per cent (to £25.33 million) compared with the same period in 2009. The company also increased its underlying operating profit by 12 per cent in the first half of 2010.

Brand Addition says its significant revenue growth reflects the company’s success in winning new contracts with several major international clients – including Michelin, Visa and MSD – whilst managing to retain its existing clients despite the recession.

Commenting on the results, Brand Addition CEO Chris Lee says: “With cost-conscious companies increasingly questioning their marketing mix, we have benefited from brands placing a greater emphasis on strategic branded merchandise as a cost-effective alternative medium for communicating their brand values.

“It’s still a fairly delicate marketplace, and we are taking nothing for granted, but we believe we can build on the achievements of the past six months when our current clients begin to spend more as they come out of the recession.”

Brand Addition provides a single-source creative solution capable of meeting any kind of brand marketing or corporate communications objective.

It produces tailor-made branded products ranging from large consumer promotions for clients such as DeWalt, Clarins, Paramount, Colgate Palmolive and ITV, to corporate merchandise and event-related merchandise for brands like Michelin, Visa, IBM, and MSD.