Billington Cartmell is strengthening its growing B2B division with the appointment of Lee Waite as Business Director.

Waite, 34, who was previously Managing Director of the CRM agency Supporter Insight, will run the B2B division, working closely with Founder Ian Billington.

Waite was formerly a founding partner of the Flamethrower integrated marketing agency and, before that, joint owner of Conduit, the data and data planning company.

He says: “2010 is an exciting time to be joining Billington Cartmell, an agency with massively strong credentials, heritage and creative flair but one which presents real opportunities for growth in the increasingly important B2B market.”