BBC Worldwide has partnered with Brandnew Corporation in the running of the Doctor Who Experience, which will open to the public at London’s Olympia on the 20th February, 2011.

Brandnew will be responsible for staff recruitment, training and briefings for the exciting interactive experience, exhibition and shop. The company will also be managing the retail experience; setting up the till and EPOS systems, planning the shop layout and determining the merchandise displays.

The Doctor Who Experience will feature an exhilarating walk-through adventure experience, where visitors can step into a full recreation of the Eleventh Doctor’s TARDIS, and an ‘out of this world’ exhibition featuring iconic Doctor Who props and costumes from its 47-year history.

Ian Wickham, head of UK Retail at BBC Worldwide, says: “We’re delighted to be working with Brandnew on this exciting project. Some of the innovative plans we have, in particular with regards to new technology being applied at the Experience, are state of the art. This technological aspect of Brandnew’s capability made them a perfect fit for the Doctor Who brand and it was important that we took this into account when agreeing who to appoint for the Doctor Who Experience.”

Alex Johns, managing director at Brandnew Corporation, says: “This is a fabulous project and we are enormously proud to have won the commission. The Doctor Who Experience is a flagship initiative for BBC Worldwide so, as you’d expect, we were up against some of the best advisors in the business. Complementing our knowledge of temporary retail, we challenged ourselves to deliver ideas in keeping with the event – watch out for one or two out-of-this-world developments!”