Arc, the brand activation arm of The Leo Burnett Group, has been awarded a dual brief by BSH Home Appliances, a leading global supplier of technology and services.

Arc, which also works with brands like Fiat and P&G, will provide point of sale consultancy and implementation to BSH Home Appliances for key brands within its ironing and floor care categories, on a major POS project with Bosch and a major retail partner.

The appointment builds on the ongoing work that Arc’s experiential arm - Lime – has been doing in-store, providing demonstrations and merchandising across a range of key accounts.

Arc client services director, Michelle Whelan says: "We are looking forward to growing our relationship with a leading brand like Bosch and working with them on a number of very exciting projects in 2011.

“The retail environment is increasingly challenging and crowded, so we are keen to develop innovative campaigns to enable Bosch to stand out even more at the point of sale."

Ian Nicholson at BSH says: ‘We feel Arc is the perfect partner to help us to talk to our customers in new ways and keep our in-store presence fresh and engaging.”

Arc will start work with BSH immediately.