Founded is the brain-child of two Richards - Richard Perry and Richard Mabbott - who both left gyro at the end of last year to start the new venture.

Brand Action agency MBA have been appointed by Sky to work on a major new campaign for Sky Bet.

Live & Breathe has been appointed by Birds Eye in the UK to handle BTL marketing for its full range of frozen foods.

The Marketing Agencies Association has formed a corporate partnership with P&MM Sales Promotion.

Heineken International has just appointed The Marketing Store as its global BTL and brand activation agency for Sol, following a two-way pitch.

Watson Phillips Norman has cemented partnerships with three of the ‘best in breed’ agencies in digital as part of a wider strategy designed to benefit clients with complementary expertise across the data and digital spectrum.

Florette is set to launch its biggest ever marketing campaign in 2012. The £5 million push will promote its existing bagged salad ranges along with the brand’s 2012 new product developments.

London-based experience agency Made has announced its merger with Scotland’s largest independent marketing communications agency, Multiply.

To fully cement integrated marketing agency G2 Joshua’s pledge to be the agency of the future, CEO Tim Hipperson, has moved the agency from advertising’s traditional hub in Soho to Knightsbridge, in a bid to redefine the marketing talent pool. This move also signifies the completion of the agency’s rebranding to G2 Joshua.

Bezier has retained its 9 year relationship with Home Retail Group, agreeing a multi-million pound contract to supply POS production and fulfilment services across Argos and Homebase.

UK experiential marketing agency TRO has opened offices in China and Australia

VCCP creative team Jason Scott and Joris Philippart have created ‘ice breaker’ cards for homeless people who have not seen their loved ones for a very long time.

Social enterprise Laureus, a global charity which financially supports and promotes the use of sport for social change, has appointed integrated marketing agency G2 Joshua following a competitive four-way pitch.

UK tool manufacturer, Bulldog Tools, has signed up to support the Royal Horticultural Society’s Campaign for School Gardening for a further 18 months.

Heineken has appointed global social media agency We Are Social to work across its Bulmers cider and Jacques cider with fruit brands in the UK.

Bezier has extended its contract with Dixons Retail, agreeing a multi-million pound contract to supply POS production and fulfilment services across Currys, PC World and Dixons Travel.

Elastoplast has appointed integrated creative agency CMW as the healthcare brand’s new digital and social partner.

Specialist SEO & Social Media Agency Barracuda Digital has today announced its official merger with PPC agency Euston Digital.

Global drinks company Diageo is sponsoring free New Year’s Eve travel on London’s tubes, buses, trams and some trains for the next three years.

Bezier has extended its contract with Thorntons 18 months into the current agreement.