Hotcow to promote the '2010 Ricoh Women's British Open'

Ricoh, the Japanese global solutions provider, has appointed Hotcow to handle its experiential marketing campaign around its title sponsorship of the 2010 Ricoh Women's British Open at Royal Birkdale at the end of July.

As part of their marketing activity, a series of initiatives to highlight Ricoh's support for this world class event are being undertaken in the run up to the championship.

From 26-30th of July 2010, Broadgate Circle, London will be the main focal point for events with golf enthusiasts and general members of the public encouraged to swing by and have a shot at a 'Hole-In-One' competition, with winners having the chance to take home a selection of golfing prizes including a top of the range CX3 Ricoh camera, RWBO Caps and golf markers.

This part of the activity will also be supported by a 'Spot and Win' competition involving the legendary Paula 'Pink Panther' Creamer (a title contender from US) look-a-likes playing around town. Have your photo taken with one of them and entrants will automatically be placed in a draw to win a top of the range Ricoh CX3 digital camera.