Holiday Autos goes social

Holiday Autos to bolster its new brand campaign by kicking off an active Twitter feed.

Holiday Autos will use the Twitter feed to promote offers, including special Twitter only deals where customers will be required to direct message the car hire broker to take advantage. Some deals will be limited to a certain number of customers.

The feed will also see the world’s leading car hire broker passing on holiday advice, destination tips and travel ideas direct to their followers.

To celebrate their arrival on Twitter, Holiday Autos have announced that they are giving 5% off any car hire booking to the first 500 people to ask for this offer by tweeting Holiday Autos @car_hire or direct message.

This week also sees the launch of Holiday Autos’ first brand ad campaign in three years which is centred around the strapline: “We go further”. The eye catching ad campaign involves taxi sides, DEPs and transvision panels in London.

Hema Nagar, head of marketing at Holiday Autos, says: “We’re really excited about being part of the Twitter revolution. We considered all our social media options carefully and decided that Twitter gives us the best platform to engage directly and quickly with our customers.