Football fever from Warburtons

Warburtons is promoting its new limited edition 8 Sliced White Rolls with football-themed packaging supported by an on-pack offer.

Consumers are being offered opportunities to win exclusive Warburtons football-themed Party Packs. Top prizes include an HD Ready TV, DVD recorder, games console and BBQs. A ‘Text to Win’ mechanic encourages consumers to text ‘Football Fun’ to 80878 to be entered into a prize draw for the chance to win one of the prizes on offer.

Martin Garlick, category director at Warburtons, says: “During the last World Cup in Germany sales of wrapped rolls peaked during the finals and since then nothing has driven rolls sales as high. This summer will be no exception as consumers embrace the ‘World Cup Fever’ and celebrate with football parties and barbecues.”