Craig Lawrie, director at INITIALS Marketing, reviews the Andrex Washlets campaign.

Paul Iaquaniello, creative director at Space, reviews the McDonald’s promotion in partnership with Harper Collins which offered free books with Happy Meals.

Michael Herson of The Strategy Works explores what door drops can offer today’s promotional marketers

Richard Quinn, creative director at experiential agency Blackjack Promotions, reviews Coca Cola’s Olympics Campaign.

Martin Croft explores why holiday and leisure prizes and incentives have even more impact on consumers during a recession

The use of social media in marketing campaigns is now common practice; but with the recent changes at Facebook, brands will need to up their game if they are not to be in danger of getting lost in the upgrade.

Steve Rogers, group creative director at Haygarth, reviews the partnership between Starbucks and Apple with their ‘pick of the week’ campaign.

Richard Parsons, creative director at JPMH, reviews the Get Up For England with O2 campaign.

Brands can no longer afford to ignore older consumers in any marketing activity – including experiential. Mindi Chahal reports

Take one look at the major blockbusters coming up in the next 12 months and you can see why partnering with film properties for a promotion is big business. Mindi Chahal reviews film licensing

Research shows certain messages have more impact when delivered outside the office environment. Mindi Chahal explores

Gareth James, executive creative director at Tullo Marshall Warren reviews the Nike Chosen campaign.

Sports fixtures, concerts and county fairs are saturated with experiential activity. But are brands targeting relevant messages to the right people, or just broadcasting to the masses, asks Mindi Chahal

Martin Croft looks at some of the latest developments in mobile marketing

Natasha Blevins, creative director at BEcause, reviews The Pepsi Refresh Campaign

Mindi Chahal looks at just how important it is to make staff feel valuable in the depths of winter – and the recession

Martin Croft explores the latest Kingsmill Wallace & Gromit campaign, created by GHMC

Mindi Chahal gets her teeth into the complexities of food and drink sampling

Mindi Chahal takes an in-depth look at BD Network’s latest campaign for Corona

Andrew Stanton, creative director at The Big Kick reviews the latest Dr Pepper campaign.