Fairy Non Bio and Fairy Fabric Softener have teamed up with Aardman Animations’ popular children’s television show, Timmy Time, for an on-pack promotion.
Fairy Non Bio and Fairy Fabric Softener will offer families three exclusive Timmy Time books from April to September 2010.
To receive their gift, consumers need to send in a till receipt as proof of purchase, along with their book selection.
Promotional Timmy Time packs will be seen across Fairy Non Bio Powder, Liquitabs, Tablets, Gel and the Original and Almond Milk & Honey Fairy Fabric Softeners.
The promotion will be supported by heavy in-store activity across all the major retailers, TV, print and online activity.
Paul Lettice, trade communications manager at P&G, says: “We’ve had great success in the past with our ‘gift with purchase’ promotions for Fairy. Timmy Time is a fantastic new opportunity for the brand and the perfect partnership for Fairy’s target consumers.”
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