This summer, Thwaites Brewery has launched a nationwide sampling campaign to raise brand awareness and encourage trials of its new craft brewed ale, Wainwright.

The sampling campaign has been organised by specialist food and drink promotions agency, Link Communication which sees 50,000 small quarter pint servings measures of chilled Wainwright beer distributed and served at Leeds Foodies, York Festival of Food & Drink, The Autumn Show and at a selection of Lancashire County Cricket events.

Lee Williams, brand manager for Daniel Thwaites says: “The sampling activity that Link Communication have organised us is an essential aspect of our growth plans for Wainwright’s.

“They have enabled us to reach out to a massive audience at a range of locations where we can benefit from both immediate and long term sales growth. We find that when customers try our beers, they are normally always wowed by the crisp, golden taste, so the campaign is really helping us to reach out and win new customers.”

The ale is named after Alfred Wainwright, the renowned Lakeland author (born in Blackburn in 1907).