Juice brand V8 and Nuffield Health, the UK’s largest healthcare charity, have launched a promotional tie-up which will involve sampling and free family passes.

The activity, which starts in April, will see V8 promoted throughout Nuffield Health’s national network of 50 Fitness & Wellbeing Centres.

The activity includes sampling at all Centres, along with price promotions, point of sale and the opportunity to meet Nuffield Health’s nutritional experts in the health club’s cafes.

The on-pack promotion will see V8 offering free three-day family passes at Nuffield Health centres, redeemable online.

The offer will be included on 500,000 1L packs of V8 Original 100% Vegetable and Tropical juices in ASDA, Co-op, Morrisons, Sainsbury’s, Tesco, Waitrose and through independent retailers.

The partnership was brokered by Van Communications and the core message of the promotion will be how V8 can help people achieve their recommended daily fruit and vegetable intake.

Stephen Barlow, managing director of Euro Food Brands, the sole distributor of V8 in the UK, says: “The partnership is about driving sales and brand awareness for V8 and Nuffield Health, which are brands that appeal to people who we call ‘proactive healthies’ - people who care about their health and lifestyle and like their five a day to be convenient and taste good.”