At this year’s LolliBop Festival in Regent’s Park, The Marketing Store is launching a campaign on behalf of Britvic Soft Drinks to promote Fruit Shoot My-5, a juice and water drink which gives kids one of their 5 a day.

The Fruit Shoot My-5 LolliSkills area will include various games and competitions for both children and parents.

Within the LolliSkills area, children will be given the opportunity to compete in a selection of fun, fruity-themed games. As well as this; mums and dads will get the opportunity to enter a competition to win a year’s pass to London and Whipsnade Zoos. ID Experiential will also be running a Fruit Shoot My-5 sampling campaign in the LolliSkills area.

A Fruit Shoot My-5 activity sheet has been specially created by The Marketing Store for LolliBop and will be available in the craft stations at the festival for those kids who might like to spend their time on more creative skills.

Running between the 5th and 7th August 2011, LolliBop Festival is a three-day event aimed solely at families with children under 10 years old. This year is the first year the festival has been hosted in Regent’s Park. The festival will be attended by headline acts Rastamouse and da Easy Crew, Peppa Pig and ZingZillas.

Debby Eddie, Fruit Shoot brand controller says: “We are so excited to be supporting LolliBop festival which is a perfect fit for My5. The activity we are hosting at the LolliBop Festival will enable parents and kids to sample our product but also take part in some challenging and fun skill based activities that will encourage participation.”

Emma Maynard, The Marketing Store, says: “We have worked hard to ensure that the LolliSkills area has something for everyone. The five different games along with the activity sheet will keep children entertained, while the parents get the value of a free sample of a healthy drink for their kids and a chance to win a year of great Zoo days out.”