The Famous Grouse is launching the brand’s first premixed can with a wide range of marketing activity from consumer sampling to in-store magazine promotions.

The product will contain one measure of The Famous Grouse Blended Scotch Whisky combined with cola in a new handy format.

This innovation from the iconic brand is a significant extension to The Famous Grouse family and forms part of the brand’s strategic plan designed to attract new drinkers to the Blended Scotch category.

Through extensive consumer sampling The Famous Grouse has created the perfect serve of The Famous Grouse & Cola.

This new SKU will be backed by investment from Maxxium UK, which is supporting the launch with consumer sampling to in-store magazine promotions.

Linda Sooprayen, The Famous Grouse brand manager, Maxxium UK says: “We are delighted with the finished product and from our previous consumer sampling experience we are confident that consumers love the taste. What The Famous Grouse & Cola premixed can delivers for us is that same perfect serve you expect from a bar, conveniently packed for our consumers.”