Sense Marketing has launched the Ryvita Kitchen which kicked off at Westfield last week and will visit the Bullring, Meadowhall and Metro shopping centres over the next few weeks.

The kitchen has been designed to reflect the creative in the new TV ads and support the sampling of the range of products from classic Crispbread to the new Ryvita Crackers for Cheese and Thins.

Ryvita samples have been tailored to reflect the time of day, for example: smoked salmon and cream cheese on Crispbread for breakfast, Ham and Cream Cheese on Crackerbread for lunch and Ryvita Thins with dips in the evening.

The Ryvita Kitchen will be touring shopping centres offering the range of products to visitors. The Kitchen will reflect the different occasions and visitors will have the opportunity to buy a goody bag for £5 and take a recipe booklet away with them.

Sense worked on the Ryvita Crunch Café last year which toured outdoor events offering samples of Ryvita crisp/cracker bread.

Rosemary McDonnell, junior account director at Sense, says: “The Crunch Café has done a fantastic job over the past 18 months in changing consumer perceptions of Ryvita from a diet only product to a versatile and healthy range of food products.

“Educational sampling has seen a step change in consumer perceptions – judging by the resultant positive sales increases we’ve seen! We developed ‘The Ryvita Kitchen’ to drive awareness of the range and new products whilst deepening the engagement and use of Ryvita in everyday eating habits for any occasion.”