Phileas Fogg will be the official snack sponsor of this year’s Gastro Alfresco campaign, with sampling and a prize draw running from May to September 2010.

Now in its 14th year, the Gastro Alfresco campaign encourages the nation to make the most of the BBQ season.

The campaign will sample Phileas Fogg’s exotic range of sharing snacks to thousands of consumers via a nationwide road show visiting the grounds of leading retailers.

Consumers will be encouraged to enter a Phileas Fogg free prize draw to be in with a chance of winning a desirable culinary experience to a European destination.

Phileas Fogg, a United Biscuits brand, includes a range of sharing bags in a variety of flavours including Sea Salt & Indonesian Black Peppercorn Crisps, Mexican Sweet Chilli crisps, Sour Cream with Mild Mexican Chilli tortillas and Sea Salt and Italian Balsamic Vinegar crisps.

George Johnston, marketing director of Bagged Snacks at United Biscuits, says: “2010 has already been an exciting year for Phileas Fogg including a new flavour and TV advertising campaign. Our sponsorship of this year’s Gastro Alfresco campaign will continue to raise awareness of the iconic snacks range and get the product directly into the hands of thousands of consumers, right at point of purchase encouraging trial and future purchases.”