Britvic has selected iD Experiential to embark on a nationwide sampling campaign to launch Pepsi’s US soft drink brand Mountain Dew in the UK.

Teams of iD Staffing brand ambassadors, collectively known as the ‘Mountain Dew Energy Crew’ will be distributing bottles of the energy drink at popular locations for our target audience in major cities and targeted events nationwide.

The campaign will aim to drive maximum trial and awareness of the brand, targeting consumers who love the thrill of action sports and adventure, giving them that burst of energy to enjoy everyday to the full. An estimated 300,000 samples of Mountain Dew Energy will be given out during the campaign.

The ‘Mountain Dew Energy Crew’ has already visited Blackpool, Manchester and Birmingham, and will go on to visit Milton Keynes, London, Edinburgh, Brighton, Chelmsford and Newquay.