This summer, Diageo Great Britain will roll out the Morgan’s Spiced ‘Modern Adventurer’ campaign with the brand’s first ever national TV advertisement, which will run from 2nd – 22nd August.

The TV ad will feature a group of men undertaking a series of tongue-in-cheek adventures on the way to their local bar, encouraging people to find adventure in ‘the everyday’.

The TV ad will include an optimised end frame featuring the brand’s pre-mix can offering - Morgan’s Spiced & Cola. The end shot will also include a ‘call to action’ to drive traffic to the Morgan’s Spiced website www.morgansspiced.co.uk and give consumers the opportunity to claim a free sample by printing off a voucher and redeeming it at their local grocery outlet.

Following the burst of TV advertising in August, the brand will be supported through an extensive on-trade sampling campaign beginning in September. The Morgan’s Spiced team will be giving 500,000 consumers the opportunity to try Morgan’s Spiced. With sampling opportunities taking place throughout the year, the trial will reach consumers throughout England, Scotland and Wales. .

Ali Wilkes, marketing manager for Morgan’s Spiced at Diageo GB, says: “We’re delighted to be taking the Modern Adventurer campaign to a UK-wide audience with the brand’s first ever national TV ad.

“We see huge potential for Morgan’s Spiced, having seen significant growth in Scotland and North England and we are investing significantly to extend this success across the rest of the UK.”