Integrated marketing agency Ignito has launched a new service, Brand Junction, which allows marketers to sample products through a network of news vendors across London.

Brand Junction currently has pitches at 12 commuter stations across the capital, and Ignito claims it hits an audience of almost 2 million people every day.

Ignito says that since the Evening Standard converted to a free sheet, many well-established newspaper vendors have seen their income cut. Brand Junction gives them an alternative revenue stream while providing brands access to high footfall, high visibility brand space and a dedicated team sampling their product.

Brand Junction currently offers sampling at King’s Cross, Farringdon, Liverpool Street and Victoria mainline stations, and King’s Cross, Farringdon, Holborn, Tottenham Court Road, Victoria, Angel, Liverpool Street, Green Park, Sloane Square, Temple, Monument, and Oxford Circus Underground stations.