The bar has already been sampled to 120,000 consumers attending the Honey Monster-sponsored WWE DX Invasion and Undertaker’s Rest In Peace UK pro wrestling events. Other sampling activity at key retailers is being planned, while an on-pack competition is likely in the New Year.
Monster Puffs is the latest in a line of new products developed by Honey Monster Foods this year, including Honey Waffles and the limited edition cereal Banana Puffs.
The Sugar Puffs brand, including its iconic Honey Monster brand character, was bought from PepsiCo in 2006 by Big Bear Foods, which set up a new subsidiary, Honey Monster Foods to manage it. Big Bear itself was formed in 2003 to buy Fox’s Confectionery from Northern Foods in 2003.